There are two groups notorious for tarnishing the reputation of internet marketing in Kenya: the pyramid-like multi-level marketing (MLM) operators in Nairobi and the spammy referral link senders promising overnight riches.
Multi-Level Marketing Scammers
MLM marketers, often seen in sharp suits, lure people with promises of easy money through referrals. They flood phones and social media with messages like "earn 10,000 to 20,000 per week," accompanied by success stories on blogs. However, their model relies solely on recruitment, making it unsustainable and deceptive.
Hoax Referral Link Senders
Another group preying on Kenyan youth are those bombarding them with referral links promising hefty earnings for minimal effort. Their unrealistic promises exploit the desperation for quick cash.
Affiliate Marketing
In contrast, legitimate affiliate marketing requires dedication and hard work. While some affiliates make significant earnings, it's the result of relentless effort, not overnight success.
Steps to Succeed in Affiliate Marketing
1. Choose a niche based on passion and search volume. Purchase a domain and hosting from reliable providers.
2. Use tools like kwfinder.com to identify high-traffic keywords related to your niche.
3. Develop authoritative articles targeting chosen keywords. Outsource writing if needed from platforms like iwriter.com.
4. Establish your website's authority by earning backlinks through guest posting, Quora answers, or buying backlinks from reputable sources.
Success in affiliate marketing requires patience, persistence, and a commitment to providing value to your audience. With dedication, you can build a sustainable source of passive income online.
