📊 Top Social Media Platforms in Kenya – Q1 2025/26
Based on the latest industry data, the leading platforms by usage share are:
1. Facebook — 68.6%
2. WhatsApp — 53.9%
3. TikTok — 30.3%
4. YouTube — 29.2%
5. X (Twitter) — 14.2%
6. Instagram — 12.0%
7. Chrome — 4.3%
8. Google — 4.3%
9. Telegram — 3.4%
10. Opera Mini — 3.1%
11. LinkedIn — 1.4%
12. Email — 0.9%
13. Snapchat — 0.4%
Source: Communications Authority of Kenya — Audience Measurements & Industry Trend Reports (Nov 2025).
🥇 Facebook Remains the Most Used Platform in Kenya
Facebook continues to lead as the most popular social media platform in Kenya, with nearly 7 out of 10 users active on the platform. Its dominance is driven by:
News sharing
Community groups
Marketplace trading
Business promotion
Local discussions
Many Kenyan businesses and bloggers still rely on Facebook for traffic and audience engagement.
💬 WhatsApp Shows Strong Everyday Usage
WhatsApp ranks second with 53.9% usage, confirming its role as Kenya’s top messaging platform. It is widely used for:
Personal communication
Business customer support
School and work groups
Content distribution
Marketing broadcasts
For content creators and educators, WhatsApp remains one of the most effective direct-reach channels.
🎥 TikTok and YouTube Drive Video Growth
Short and long-form video content continues to grow in Kenya:
TikTok (30.3%) shows strong growth through short viral videos, trends, and creator content.
YouTube (29.2%) remains a major platform for tutorials, news clips, music, and educational content.
This confirms that video content consumption is rising across Kenyan audiences.
🐦 X (Twitter) and Instagram Hold Niche Influence
X (Twitter) — 14.2% remains influential in news, politics, crypto, and public conversations.
Instagram — 12.0% is popular for lifestyle, branding, and visual storytelling.
Though smaller than Facebook and WhatsApp, both platforms shape online discussions and trends.
📌 Emerging and Specialized Platforms
Several platforms show smaller but important usage shares:
Telegram — 3.4% (communities, crypto, file sharing)
LinkedIn — 1.4% (professional networking)
Opera Mini — 3.1% (lightweight browsing)
Snapchat — 0.4% (limited adoption locally)
These platforms serve more targeted audiences and niche use cases.
🔍 What This Means for Digital Trends in Kenya
The latest Kenya social media rankings show that:
Facebook and WhatsApp still dominate daily digital life
Video platforms are rapidly expanding
Short-form content is gaining more users
Messaging-based distribution remains powerful
Niche platforms support specialized communities
As internet access expands and smartphone usage increases, Kenya’s social media ecosystem is expected to grow even more in reach and diversity.
